CATCHINâ DEERS’, the lifestyle apparel brand for hunters, announced an exclusive partnership with Tractor Supply. The strategic partnership places CATCHINâ DEERSâ apparel in more than 1,200 stores nationwide. CATCHINâ DEERS has created a product assortment targeting the rural customer base, featuring hats, tees, long-sleeves, hoodies, and decals. The collection is now available in stores and online at TractorSupply.com beginning August 5.
“Weâre thrilled to partner with Tractor Supply as we continue to grow the CATCHINâ DEERS brand and expand our product lines,â said Mike Fisher, a co-founder of CATCHINâ DEERS, an avid outdoorsman and former captain of the NHLâs Nashville Predators. âTractor Supply is an authentic retailer for customers in our space, and they also share our passion and commitment to serve outdoorsmen and women.â
Founded in 2016, CATCHINâ DEERS produces quality apparel inspired by the hunt camp and built for the hunterâs lifestyle. The company markets its products with lighthearted digital content that has carved a unique space in outdoor media. Online videos featuring partner Bud Fisher playing the âRut Danielsâ character have generated more than 15 million views on social media platforms.
The company is owned by Mike Fisher, Bud Fisher, Reid Faught, Austin Casselman, and Ryan Hawkins. The group of friends have hunted together for years and now operate the apparel business, generating millions in sales over the last four years. The company has grown sales by more than 190 percent each of the last two years.Â
âWhat started out as six foam trucker hats for our friends has grown into a dynamic business and recognized brand in the outdoor industry, and weâre still having fun,â added Mike Fisher. âPartnering with Tractor Supply takes our brand to a new level and provides an incredible platform for future growth.â
Tractor Supply is the first national partner for the brand. Apparel and headwear styles sold in retail outlets and through the website will be exclusive to the retailer.
To order the exclusive apparel collection online, visit www.TractorSupply.com.