Thirteen of Middle Tennessee State Universityâs marketing and communications efforts were recently honored by the Council for the Advancement and Support of Education (CASE).
The universityâs social media strategy and practices received a Grand Award, the top-tier honor given by CASEâs District III in its 2016 competition, which reviewed work by public and private higher education institutions in the southeastern U.S.
MTSU also received a Grand Award for a billboard prepared for the James E. Walker Library as part of the ongoing âTake a Closer Lookâ marketing campaign.
âWe take great pride in telling the stories of the universityâs many good works and we are pleased MTSU was the institution most recognized in Tennessee by CASE,â said Andrew Oppmann, vice president for marketing and communications.
MTSU was awarded six Awards of Excellence for:
⢠Media relations efforts on MTSUâs work in China;
⢠Media relations efforts on an MTSU aerospace studentâs cross-country flight retracing a pioneerâs path;
⢠A digital publication for the College of Media and Entertainment;
⢠A digital version of the MTSU Admissions Viewbook;
⢠A campus-scene book prepared as part of the âTake a Closer Lookâ campaign;
⢠And a campus tour video prepared for Admissions
And the university received five Special Merit Awards for:
⢠Design of a poster promoting MT Engage, a program that encourages students to create an e-portfolio of their collegiate work;
⢠Design of a poster promoting Freedom Sings, a project of the Newseum Instituteâs First Amendment Center and the MTSU College of Media and Entertainment to promote awareness of the First Amendment;
⢠Digital advertising promoting MTSU Senior Day;
⢠A book on MTSUâs Science Building;
⢠And a multi-page publication for MTSUâs Scholarship Guide.