Hardee’s has launched a nationwide competition to find a grandmother figure to serve as the face of the brand. The “Show Us Your Meemaws” contest, created in collaboration with Caleb Pressley, host of Sundae Conversation, invites guests to nominate their grandmothers or themselves for a chance to become The Hardee’s Meemaw — a made-from-scratch biscuit-loving icon representing the brand. More Eat & Drink News
What the Hardee’s Meemaw Contest Is About
Hardee’s is looking for a spirited grandmother figure who embodies warmth, authenticity and a genuine love for food. The brand describes the ideal Meemaw as someone with sass, spirit, personality and charm. Judges will evaluate nominations based on what makes each nominee one-of-a-kind.
How to Enter the Show Us Your Meemaws Contest
Entering the contest requires a video submission posted to social media. Here’s how to participate:
- Create and upload a video to Instagram, TikTok, Facebook, X or Threads
- Tag @Hardees in your post
- Share what makes your nominee the perfect Hardee’s Meemaw
- Review all video guidelines in the Official Rules before submitting
Submissions are open from July 30 through August 30, 2026.
What the Winner Receives
The grand prize package includes a $65,000 retirement boost, a signature “Meemaw” meal curated by Hardee’s to be featured on the menu across all locations, and the opportunity to become the official face of the Hardee’s brand for the following year. The winner will be announced on September 4, 2026.
Contest Eligibility and Rules
The contest is open to legal residents of the United States and the District of Columbia who are 18 years of age or older. Residents of Florida, New York and Rhode Island, as well as residents of states where the contest is restricted or prohibited by law, are not eligible to participate. No purchase is necessary to enter or win. Full details are available in the Official Rules.
How to Stay Connected with Hardee’s
Hardee’s guests can follow the brand for updates on the contest and other promotions. The Hardee’s app and My Rewards loyalty program offer additional deals and rewards. Join My Rewards here or follow the brand on X, Instagram, TikTok or Facebook.
Please Join Our FREE Newsletter!
