Rutherford County loves coffee, and while many go to the main chain, there’s also been a huge boost in business for locally owned and operated coffee company, Just Love Coffee. Voted among the best roasted coffee, Just Love Coffee has been serving our community for nearly a decade now. While many are familiar with the MTCS Rd. location, there’s now another new one in town, Just Love Coffee Café at The Fountains.

The ribbon cutting was held Monday, May 13th at 11:00 AM inviting locals to enjoy the newly created café and great atmosphere.

Just Love Coffee is more than just coffee, though. Owner, Rob and his team, use their business to also make a difference in the world helping people. Their goal is to make every cup of coffee mean something to someone, so they aim to give a large portion of profits to worthy causes. This shows in the product they sell online where they show the percentage profit on each bag. Franchisees also donate to local charities and causes in their region.

They started with a 800 sq ft warehouse where they installed a small roaster, developed a few roasting profiles, set up a simple e-commerce store front, put word out on Facebook, and waited. That first year they were able to give back $100,000 to the community. They later added in the attached coffee shop. The goal was to make a fun place to work and resulted in adding in comfortable seating, a long coffee bar, and several classic arcade video games. Eventually, Rob wanted to bring food to the business. He created a simple all-day menu that could be made with a waffle iron. It was easy to add into the store without taking needed space.

Rob then opened two more coffee shops, the first on Music Row in Nashville and the other in the affluent town of Brentwood. This opened the way for franchise locations across Nashville and Middle Tennessee and more opening soon in several states including Michigan, Georgia, Florida, Alabama, and Texas.

For more information on the business check out their website at Be sure to check out this new location at the Fountains, and in the meantime, check out these pictures from the ribbon cutting.

Just Love Coffee (New Location)
1440 Medical Center Pkwy. (Located at The Fountains), Murfreesboro, TN 37129
Phone: 615-900-2254




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