New Family Owned Jewelry Store to Open in Fountains at Gateway


Family owned and operated jewelry store Kneucraft Fine Jewelry & Design is opening a new retail location at Fountains at Gateway. Kneucraft designs and hand-fabricates bridal, special-occasion and casual jewelry as well as high-end, one-of-a-kind pieces. The store also carries upscale watch lines.

Owners Shawn and Kimberly Kneussle and their son and head jeweler Ryan Kneussle are relocating the business from Plattsbrugh, in upstate New York, where Kneucraft has been in operation for 28 years.

“We are excited about opening our new jewelry store and also making our home in Murfreesboro,” said Shawn Kneussle. “We love the area and the people we’ve met here and have found the ideal location for our new store at Fountains at Gateway.”

“As custom jewelers, we personally handle every facet of the business – from creating custom-designed engagement and bridal sets to restoring or repurposing dated jewelry into a piece that can be worn for generations,” added Shawn. “Customers are often surprised to learn that a custom piece can be designed to fit their taste, gemstone and metal choice as well as their budget. We compete with the finest jewelry lines available, but each piece of jewelry we create is unique and reasonably priced.”

The store’s buildout is underway and slated to open in mid-June on the ground floor of the One Fountain Plaza office building. Kneucraft will be next to e.Allen’s clothing boutique.

“A jewelry store has been on our Fountains’ “shopping list” since the beginning, but we didn’t want just any jewelry store. It needed to be a family-run, independent shop with a story behind it and a strong craftsman mentality. It was hard to find the perfect fit until Shawn and Kim came to visit and checked all the boxes. We fell in love with their family and their passion for their craft, and we can’t wait to introduce them to Murfreesboro,” wrote Scott Graby, President of Hearthstone Properties.