MTSU Raises Over $330,000 During Inaugural ‘True Blue Give’

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Middle Tennessee State University greatly exceeded its $250,000 goal for its first ever “True Blue Give,” bringing in more than $330,000 that culminated in a 48-hour online campaign across the Blue Raider community.

 

The Feb. 15-16 drew donations from more than 600 friends of the university in its drive to support academics, athletics and scholarships.

 

Donors could pledge any amount, and matching contributions were secured for certain portions of the campaign.

 

Raising scholarship support is a key priority since 90 percent of MTSU students qualify for some form of financial aid, noted Kristen Keene, associate director of annual giving/special projects in MTSU’s Development Office.

 

“MTSU is truly appreciative of the tremendous response to True Blue Give,” Keene said. “These funds are critical in helping our university fulfill its educational mission and the ripple effect will be felt for years to come.”

 

The True Blue Give webpage allowed donors to target gifts to specific colleges, departments and programs throughout the university. Video testimonials from various alumni, including Tennessee Titans player and alumnus Kevin Byard, explained to donors why their contributions were so important.

 

Support was given beyond dollars, with some supporters pledging their time and other resources, such as making themselves available to speak to classes or offering internships through their company or business.

 

For more information about True Blue Give, contact Keene at 615-898-2728 or email [email protected].