Earlier this month, Tennessee Donor Services launched a new campaign called #BeTheGift, to encourage people to register as an organ and tissue donor – the gift that not only keeps on giving but keeps on living after we’re gone.

The idea is simple: #BeTheGift urges people to register online and wear the campaign’s symbol – the Big Red Bow – to encourage others to do the same. It’s fast. It’s fun. It’s free. And it’s important.

The campaign was developed because 115,000 Americans are on the organ transplant waiting list; 20 die each day, still waiting. But if all of us register by going to and joining the campaign, we can end the wait. That’s the fast part.

The fun part is the Big Red Bow filter on With the filter, visitors to the website can stick the bow on a photo of themselves and share that photo with their social media friends to encourage those friends and followers to register, wear their Bows, and spread the message.

“Grab your Big Red Bow and #BeTheGift to others,” says Jill Grandas, Executive Director for Tennessee Donor Services. “Today, more than 90 percent of Americans believe registering as an organ and tissue donor is a good thing to do, but only 38% percent of eligible Tennesseans actually do it. Yet registering is so simple! If everyone takes a minute to register online, we will save and improve thousands of lives in the process.”

Here’s how people can participate in the #BeTheGift campaign:

  • Register Online: Visit and register as an organ and tissue donor. If you’re already registered, you can still spread the word about #BeTheGift, encouraging friends and family to follow your lead.
  • Wear the Big Red Bow With Pride: Use the filter app available at to snap a photo of yourself and stick a Big Red Bow on your pic. It can be sized and moved for the perfect fit.
  • Share Your Snapshot: Post your Big Red Bow photo to social media, use the #BeTheGift hashtag, and urge your friends and followers to do the same.

For more information about #BeTheGift, including ways to get involved, visit

About Tennessee Donor Services
Tennessee Donor Services (TDS) is a non-profit, federally designated, organ procurement organization (OPO) dedicated to saving and improving lives by connecting organ and tissue donations to the patients who need them. TDS serves nearly five and a half million people in 84 counties in Tennessee and 8 counties in Southwest Virginia.