Whether you love it or loathe it, there’s no denying that Valentine’s Day is a big deal. Billions of dollars are spent on the occasion each year.
Valentine’s Day is the third priciest holiday in the U.S. WalletHub shares that shoppers will spend $27.5 billion on flowers, chocolates, and more. Over 30 percent of people will spend at least $50 on a gift this year.
Valentine’s Day by the Numbers 2025:
$27.5 Billion: Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating).
2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025.
$11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B).
33%: Share of marriages that begin online.
33%: Overall online dating activity increase across the US between February 1 and February 14.
$23.8 Billion: Projected global dating services market size by 2032.
The Top Destinations for Buying Gifts this Year:
- Online
- Department Store
- Florists
- Specialty Store
- Local Small Business
Facts about Flowers, Candy & Jewelry
- 56% of celebrators plan to buy candy this year.
- 19% of men and 29% of women would like to receive chocolates for Valentine’s Day
- $6.5 billion will be spent by the 22% of celebrators who plan to buy jewelry
- $5.4 billion will be spent by the 35% of those who plan to have a special night out.
- 40% of people plan to buy flowers.
- 50% of annual flower sales happen around Valentine’s Day.
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